Marketing Case Study - Mcdonalds

McDonalds Case StudyAnswer 1It would be prudent to imagine a a couple of(prenominal) points from relvant texts and journals when deciding on Samantha s high-minded for the mass . Not scarce(prenominal) the sizing , but the demographics would matter very(prenominal) much for the survey and with divide due care and cognizance , a poorly selected examine give the sack lead to mislead results . One of the most practiced points would be to ensure get along diversity and a stochastic audition . However , the stochastic sampling should not be perfectly random , in terms of statistics . It should be carried verboten with quotas for each mature company or demographical factor Samantha should pack a sample surface of at least 50 to 75 respondents in to progress to a larger decision-supporting sampleRespondetns should be carefully selected from each assembly i .e . the 18-30 year hoary group should not only have college and university students but as well as a set of billet workers and perhaps entrepreneurs .

Being the omnibus at McDonalds she has the discretion to bring the sample and should try her opera hat to include a world-wide sample with respondents from each come along group , profession , sexual practice and their frequency of visit to McDonalds . ideally speaking , a sample of 100 respondents should be surveyed so that a useful dataset of 50-75 responses can be used to split the decisionsDemographic QuestionsFrom which age group do you ring McDonalds receives the most customersUnder 1818-30 years30-55 years55 and abovePeople be to which profession do you think would most...If you want to get a full essay, order it on our website: Ordercustompaper.com

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