Nowadays we can enjoy the same films, fashions, brands, advertisements and TV channels. The evident between countries is disappearing.

Globalization creates conditions for widening planetary exchanges, strengthening mutual understanding surrounded by nations, expanding pagan, educational, and scientific cooperation between nations and countries, enjoying the cultural achievements of race around the public which encourages the process of groundbreakingization and the enrichment of national civilisation.

However, these conditions also create the realistic danger of diminishing the national tillage with a negative impact on the preservation of national identity. Through globalisation and an open door policy, erroneous concepts and a lowering of honourable standards, a selfish and individualistic lifestyle and harmful cultural products can easily be imported into the country. At present, modern information technology which in the main is controlled by US is hourly and intensively disseminating US ideology, way of life, culture and films crosswise the world. Even US food is promoted so that most people consider globalization as global Americanization.

During the process of scotch globalization, inequality between developed and developing countries has been increasing and the possible action between the rich and the poor has become wider, around of the consequent of globalization go to assist developed countries. Globalization does not pose equal interests and risks to all nations. With an overwhelming advantage compared to most of the developing countries in terms of finance and the level of cognition and technology, developed capitalist countries control the situation of economic globalization.

For these reasons, globalization is a fierce and complicated struggle in or so(prenominal) cultural and ideological fields. We do the initiative in international economic integration but also have to take the initiative in fighting to keep our distinct culture resisting pro-foreign and cross-bred phenomena, and overcoming the psychology of preferring money over ethical values.

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A nations people, not its government, should be allowed to decide if some other countrys products and services are worthy of import. For a government to make it difficult for its citizenry to enjoy American products, for example, can indicate a bias which is unhealthy. American movies, in particular, are often cited as a threat to another nations culture, but no such threat is intended. There isnt some sinister effort underway in the US to export American culture, but Hollywood obviously reflects American culture because it is situated in the United States. People in other countries seem to enjoy American movies, which doesnt make them dupes in some conspiracy to brainwash them. Hollywood produces those films which are thought to best appeal to filmgoers, and make the most money, not best beam American culture abroad.

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