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Saturday, April 13, 2013

Pixar's use of Information Technology

Executive Summary

Since its humble beginnings with proceedss of Mickey Mouse and Felix the Cat in the early on 1920s, the animation film constancy has exploded into a multi-billion sawbuck industry that overcompensates to flourish as directors are able to free energy the boundaries of reality like never before. The primary focus of the industry has evolved from simple cartoon drawings put to film for entertainment to inflate computer generated images that not only produce animated films exactly also are used in creating special effectuate for any film made today. The phenomenal growth in the industry since the mid 1990s can be credited roughly entirely to its use of the rapid growing computer technologies to get digital animation. The major players producing digital animation, such as Pixar, Lucasfilm, and Walt Disney Features Animation, stick been in heated competition to innovate and utilize the technologies available today.

Industry analysts believe the sharp growth and development in digital animation will continue as the demand for the engineering from Hollywood studios remains high. The competitive advantages digital animation provides production is undeniable and cannot be ignored by the industry, allowing firms to highly speciality themselves from their competitors. Since the release of Pixars RenderMan® software 15 years ago, 11 of the films that win the Oscar for Best Visual Effects used RenderMan®.

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Although engine room has not yet provided the formula for a guaranteed box office hit, it has for certain improved the chances.

The future of film is greatly entwined with the future of technology and the consequences are uncertain The film industry will continue to grow and change as technology to create and lie with becomes more accessible and advanced. Looking back on how frequently film and cinema has changed, it is probable that its future cannot even be imagined now.

The Company Pixar

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