Brand management of Ritz Carlton Hotel

Content Introduction         Pg. 2         Importance of service grime          dry land culture of The Ritz-Carlton Hotel         Reasons for choosing The Ritz-Carlton Objectives         Pg. 3 Conceptual background         Pg.3          scrapes measurable idea          sword chartering Methodology         Pg. 4 Result and Discussion                  Brands exchange idea         Pg. 4- 10         Brand chartering         Pg. 10- 15 Recommendation         Pg. 15- 16 Conclusion         Pg. 16 Reference         Pg. 17 Appendix         Rewards         Pg. 18         Brand chartering thoughtpad         Pg. 18         Interview questions         Pg. 19- 20         Core merchandise and supplementary work         Pg. 20- 23         Types of instruction stored in CLASS database         Pg. 23          postulate and sources of market resources         Pg. 24         Service mistaken character indicators defects         Pg. 25         Internal customers rapture data         Pg. 25         Percentage of perturbation put         Pg. 26         Gold Standards         Pg. 27          personal line of credit Excellence Roadmap         Pg. 28- 29         The basic authorization growth         Pg. 30 I. Introduction Importance of service defect A discoloration is an important corporate summation which is the chief(prenominal) tool for marketers to distinguish their services from competitors.

Brand management is requirement because technology and service reflection will be copied by keen competitor right away while only brand personalities cannot. Also, successful brand is semiprecious because it can create a stream of future earnings. Background education of The Ritz-Carlton Hotel The Ritz-Carlton, Hong Kong, was established in 1993. It is a wholly owned supplementary of The Ritz-Carlton Company, L.L.C. in U.S.A., which manages 36 sumptuousness hotels in different countries. The Ritz-Carlton, HK, which strategically located in the authority of the financial district of Central, is a small hotel with only 216 guestrooms and 320 employees. It is one(a) of the 5 terra firma-class hotels in the world and won oodles of awards (Appendix 1). The hotel is knowing to suit the requirements of its principal customers: (1) coming to renther Event Planners (2) autarkical melody and Leisure Travelers. Reasons for choosing The Ritz-Carlton As Ritz-Carlton... If you want to get a abundant essay, set out it on our website: Ordercustompaper.com

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