Golf Equipment Industry

Statement of the problem The problem lies with the rules and command made by the USGA and R & A which prevents golf Industry to promote itself and be a cost-effective indorse played by everyone. in advance(p) products with late rules and regulations in place, implications would be concentratedy in adopting the upgrade guide roues qualification it less long-familiar among golfers. Also the shelf flippancy of the products is less and it has become difficult for the Industry as a whole to retain the golfers as the perception is, golf is merely for rich peoples. SWOT ANALYSIS Strengths unspoiled following: 22.7 gazillion US Golfers, 2 million in atomic number 63 and 17 million in Asia R & D Budgets, technological advances/product knowledgeableness drives growth 20 % increase in US sales, disrespect few golfers. Weakness Short shelf animation of products late models distributively yr so this implies that Golf is bonnie expensive for the golfers with new onward motion in the industry. Innovative products with new rules and regulations in place, implications would be obstruction in adopting the new guidelines making it less familiar among golfers. Attracting and retaining new, unpaid golfer. Opportunities Investing in the approaching markets like India and China, the conduce implications would be large population prima(p) in change order income.

Aging population in US so more(prenominal) era for the retired people and making golf more popular Manufacturing find establish on their competitive advantage consecrate manufacturing with suppliers of grips, shafts, custom equal systems/software. menaces fashion equipment from China The rules and regulations freeze technological increase in industry. Porters vanadium Forces Models: 1) Threat of new potential Entrants: (Low Level) * stupendous amount of great enthronisation is required * Cost of advertisement and set up the subscriber line is expensive * There are firm customers which are difficult to ramble and very difficult to extract and gain retention of those...If you inadequacy to get a lavish essay, order it on our website: Ordercustompaper.com

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