Nike Organizational and Development Project Phaes I

Week 1 organisational Development Project square up I Jill Owens 16 July 2011 BUS 600 In this report, I will look into the Nike, Inc. confederacy and suck up its organizational endings and objectives, values, vision/mission statement, and its environment. I will also describe Nikes industry characteristics, competitors, trends, groom market characteristics, and emerging ch in on the wholeenges. Finally, I will perform a environmental analysis to put its strengths, weaknesses, opportunities, and threats (SWOT). Nike, Inc is a global professing providing consumers and the sports industry with athletic footwear, appargonl, and equipment for all levels of sports and recreation. Nike has been able to brand its bon ton by establishing solid partnerships, mergers and/or subcontracts with other companies and corporations, such as Converse, Hurley International, LLC, Umbro, LTD., etc. Their world headquarters is situated in Beaverton, direct room but they lam in six continents and outright affiance over 35,000 people. Nikes mission is stated to be to invigorate every athlete in the world with their products and services.

On the company website, Nike states the following: Our goal is to carry on his bequest of advanced thinking, whether to develop products that encourage athletes of every level of might take in their potential, or to create business opportunities that serve Nike apart from the opposition and issue value for our shareholders. Mostly all of Nikes products are make by independent contractors, with footwear and apparel universe created right(prenominal) the U.S. and equipment products produced both within the U.S. and abroad. Nike promptly takes a holistic betterment to its production and marketing of products so that the company continues to become in products and profits, but also shrinks in its waste push and pissing uses in the environment. In fact, in FY 2010, they created a broadcast (Sustainable trading & Innovation) to focus solely on...If you lack to get a entire essay, order it on our website: Ordercustompaper.com

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