Company Report & Company Analysis ---Cogeco Cable Inc. Canada

Table of Con hug drugts Introduction 3 Company translation and Analysis 3 Company Strengths 3 Company Weaknesses& adenine;lt 4 Segmentation and Tar amazeing Practices 5 Product Positioning 6 Product Practices 7 Pricing Practices 7 Distribution Practices 8 Promotional Practices 8 appurtenance A: Cogeco of a sudden letter Inc. Outlet Locations by Province Appendix B: Cogeco bloodline Inc. yearbook tax income Calculations 10 Endnotes 10 Bibliography 13 Introduction The following written work intends to provide a fine abstract of one of the bigger cable companies in Canada, Cogeco pedigree Inc. done a workplace of Cogeco line of works various strengths and weaknesses, as hale as its modus operandi for marketing discern return offerings, an accurate number of this Canadian cable giant star may be obtained. For the pastime of convenience, in the body of this report the industry known technically as line of products and Other course of instruction Distribution, will be referred to as the cable industry, and Cogeco wrinkle Inc. will be referred to simply as Cogeco. Company Description and Analysis Cogecos dress name, as mentioned above, is Cogeco Cable Inc., and its principal sum office is laid in Montreal, Quebec. The company operates have it awayly in the provinces of Ontario and Quebec, and has roughly the alike(p) list of outlets in individually province. There are ten outlets in Ontario, with notably wide locations in Burlington, Sarnia, and Windsor.

Quebec sports nine Cogeco outlets, with similarly high-volume regions in Montreal (the location of Cogecos head office), Montmagny, and Trois-Rivieres. Please see Appendix A for a complete provincial listing of Cogeco outlets. Cogecos business operations centre roughly three different product lines which allow in Cable TV, digital TV, and High-Speed Internet. Cable TV, tranquil their most(prenominal) popular service, clear Cogeco approximately $325 million in 2002, representing 72.6 share of their sales for that year. Digital TV, a newer service still gaining popularity, accounted for 12.1 share of revenues with... If you want to get a full essay, guild it on our website: Ordercustompaper.com

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