Online Game: Shanda's Story of Success Strategy Report Summary

China online bouncy industry has seen another(prenominal) dramatic growth in 2003. According to the US- based explore house International selective information Corp (IDC), the online hazard industrys actual sales grew by 45.8% from 0.91 whiz zillion one special K jillion gazillion RMB in 2002 to 1.32 billion RMB (US$159 cardinal) in 2003. The bring population of straighten out users in China has make ited 78 one constant of gravitation thousand in 2003 and 13.8 million of them, i.e. 18% of entire improvement population, be paying a fee for playing online highs. The sum up market value of online spirited industry was projected to reach 8 billion in year 2006. At the time, Chinese internet population whitethorn reach 1.41 billion, while online feisty population may be 42 million. In do-gooder to the industrys rosy future, todays major players ar enjoying a superior genuine cash flow, 2 million RMB per day, with a 50% profit margin. Lured by the unpar altogethereled gainfulness and astonishing growth potential, more(prenominal) and more investors rushed into the industry. The combat of online game operators has reached 103 and more than cl online games are currently beneath operation. Founded in 1999 and released its first online game Legend in late 2001, Shanda has remained as Chinas online game market draw in 2003. Now carrying 8 online games, Shanda is holding a dominant 31.1% market share, which is almost in two ways of that of its circumferent follower.

As of end May, 2003, Shanda has total 140 million registered users on its online game weapons computer program with all released games. And the number of coincident users exceeded 850 thousand, crossways 22 provinces, all over 40 major cities and over 500 clusters of servers (over 5000 servers), as intimately as over 350 thousand end outlets. (Quoted from Shandas website) Shandas success ignore be attributed to following factors: 1)         Its E-Sale system, an e-commerce platform enabled the companys direct... If you want to get a full essay, order it on our website: Ordercustompaper.com

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