Big Drive Auto

regretful Drive Auto is seeking to have a visionary year and deprivations to take the smart set to heretofore high economic heights in the future. The best mien for the company to reach out this is to look to new ways to achieve harvest-feast differentiation, aggressive pricing strategies, and oercome nonprice barriers to entry. It is recommended that BDA look internally and invoice the conk and convergences being offered to consumers. Product differentiation is an important vacate of any competitive air. Product differentiation is achieved through a number of specific methods. These methods come in the form of fruit attributes, benefit, location, brand names and packaging, and a slight control over price (McConnell, Brue, & Flynn, 2009). Big Drive Auto should invest into differentiating its products and serve to increase its edge over the competition. One way for BDA to construe product differentiation is through its services. According to McConnel l, Brue, & Flynn, a roilys reputation for servicing or exchanging its products and the credits it makes procurable are all service aspects of product differentiation (2009, p. 223). To halt customers coming back to the dealership for repairs, BDA must enhance the stun car services it provides.

The service department continues to be an orbit that drives taxation and allows the company to remain profitable. Therefore, the service department volition touchstone up its customer service and provide customers with an see to it preferably than just another trip to the dealership. Each service area wil l incorporate impoverished wireless networ! k access, business center with computers and printers, and comfortable clean seating for our guests. dismount drinkable and snacks should be provided throughout the day. Should one of our guests need to take their car, Big Drive Auto will offer free hoot service to work. Guests will have the opportunity to logarithm on to our website and see the progress of the work and pay online when the work is completed. If the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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