Creative Brief GAP Inc.

The launch of the Americana khakis for the five-year-old professional, in separate to reconnect with the Identity of what pass Inc. Comfortable, stylish, quality, strong American brand. Ill. Description of product or service. Gap Inc. And Its preppy khakis feel more comfortable, lightweight, wrinkle worry free, excellent fit, resistible, washes and finishes, with opera hat quality fabric for an average rice point of $54. 5. They are long- erosioning and last longer, also with new shapes for either young men and women with family that has no time and would like a quality product. IV. Why are we hard to accomplish with this communications piece? To reconnect the customer with the brand identity and cure the that young old growing customer, offering khakis at affordable price, exclusively also offering more stylish and exciting, relatively conservative, and functional khakis to consumption anytime. Let always to look in-style, casual at work, at home, and at play.V. What Is th e tonality of the ad? The tonality of the ad campaign with Khakis will be creative. Fun, excellent. Connecting with past. The aim is to bring back and keep our loyal customers with Khakis classical style. By remaking the old ads from the asss, with famous music songs of today dancing, playing, and working with the Khakis. VI. Who/What is our ambition? American Eagle Outfitters, J. Crew, Firebombed &038 Fitch, Express, Reportable, Banana Republic, Old Navy, H and J. C centime VI. Who Is the sharpen consumer?It is aim to young professional men and women ages 25 40 who have disposable 1 OFF commitment to brand trueness and want to look good while keeping their purchases within their budget. They wear khakis to feel comfortable and in style too. People wearing these khakis puff should feel natural, relaxed, and authentic. VIII. What is our single most persuasive idea? Khakis are classic, bring back durable but also chic and fashionable every drawer and GAP Inc. , Go Khakis this s eason. The quality and services also historic role in the brand. X.Why should our target believe the promise? For years GAP Inc. Offers good quality, simple, classic yet comfortable American style with this we pay back and reconnect with the consumer and American tradition of the Khakis. X. What is personality for this product or service? Preppy and young professionals X. What is the medium? TV ads are important as well as Media use of Internet youthfulness, and Social Media advertisement using the new Khakis style. Magazines that target more family, fashion and general interest magazines US Weekly, Marie Claire, GO, Parent. XII.Approvals (Who is responsible for signing off, for example Brand Manager, Marketing Director, then UP Marketing, after pick out the CUP XIII. First, Second, Third, Fourth Round Creative Due Dates September initiative until April 1st May. Introduce in XIV. Budget (example budget is $50,000, quantity 2500, dispersion via hand and mail) Budget of $1 Di stributed quantity TV media $ 600. 00/1/ ad campaign new version with artist collaboration Taylor Swift and another(prenominal) American famous artist that connect with GAP style. Social Media ad, Youth $300. 00 Print in Magazines $100,000