Global Marketing :: essays papers

Global MarketingInternet makeup The nets first role is the delivery and collection of timely information about products and services. We allow for have a look at the realistic role that the net income might play in assisting firms to lead their international trade objectives. There are two types of impediments to the meshworks adoption and growth in international marketing structural and functional. geomorphologic issues are likely to have greater impact on consumer internet marketing than on business-to-business marketing. Functional issues are likely to have a greater influence on consumer marketing beca habit businesses are easier to identify, segment, and reach. Functional issues A distinction hind end be made in the use of the internet a passive use and an active use. The passive mode is use when the company recognizes the importance of having a presence on the web. The company will offer products, services, contact opportunity and other information that can be used by the consumer. Much more complex is the active use of the internet. It demands the identification of its appropriate role in the firms world-wide strategic marketing plan. One functional issue is the market segmentation that should be chosen by the company. At this moment the mass marketing via the internet can not be pursued yet since at that place are still some limitations at this moment. A limitation is that the unrestricted access to the internet is still limited. Prospects are declaring that, when correctly applied, the internet is promptly adopted by the target audience and grows rapidly. Another limitation is that on that point is no programming per se to attract the individual surfer on the internet. However, the internet is well-suited for relatively homogeneous products that enjoy a broad appeal. Second, ad has been the most natural and perhaps best developed use of the internet to date. The internet can be viewed as a mulitmedium, so it should be treated with the same principles as other advertising media. Promotion is a very important issue in this whole concept since with advancement brand recognition can be reached. Pricing is a third base issue that should be mentioned. Pricing on the internet at the manufacturer level makes it easier for the competition to accumulate relevant price data and interchange its current marketing program. Even a new strategy can be developed to compete for a bigger share of the market.