Operation Management Case Study Example | Topics and Well Written Essays - 1000 words

Operation Management - Case Study Example This includes redefining the distribution channels, supply techniques and other related activities. The steel industry in Australia had its genesis in the 19th century when gold mining and processing was at its peak. Some people believe that the steel industry began with John Lysaght in England, while others believe that it began with Charles Rasp at Broken Hill. Others attribute the commencement of the industry to Hoskins family at Port Kemble or even Lithgow. All these founders, however, in one way or another depended on funds from gold and silver towards the foundation of the steel industry. One of the two main Steel Industry Producers in Australia is BlueScope steel industry. BlueScope industry is located in Collins Street, Melbourne, Victoria, Australia. Australia is its central headquarters among others in Asia, North America, New Zealand and Pacific Islands. The company commenced in 2002 and was then called BHP steel. Later in 17th November, 2003, the company was renamed BlueScope limited. The company has employed over 16000 employees, who perform the different routine operation. Major products produced by the company include; automotive steel, cold roll milled products, corrugated galvanized iron, hot rolled coil, steel slab, and color bond. The primary processing facilities are located in New Zealand steel, Hasting Western Port, and Port Kemba in Illawarra. BlueScope is listed position 41 out of 2000 major industries in Australia. Its management team include; Mr. Paul O’Malley as the chief executive, Mr. Graham Kraehe as the chairman among others. The primary focus of this analysis, therefore, is to focus on Cold Rolled flat steel production and marketing in BlueScope Steel, Australia (Landes, 1969). The main purpose of Cold Roll milling is the reduction of the thickness of steel to the required specification of customers. Hot roll band passes to and fro between iron