Integrated Marketing Communications Programme for the Ashcroft Essay

Integrated Marketing Communications Programme for the Ashcroft International blood School at Cambridge and Chelmsford - Essay ExampleThese campuses attract not only students from the East of England but similarly in mainland Europe. With its commitment in making the higher education accessible to all(prenominal), the university is tapping the global market by creating an extensive network of contacts with several institutions across the world.In line with the continuously changing challenges in the market environment as well as the increasingly tight competition within the local and internationalistic school industry, the university has to put in extra effort in strengthening its existing market communications programme.This study will discuss about the proposed strategy for the AIBSs market segment, the characteristics of the student body, multi-cultural issues, and the chosen equal of methods using several communication methods. Another highlighted topic is the importance of measuring the effectiveness of each marketing communications used. Comparing the proposed strategy with the ones used by a similar establishment would be profitable in determining the possible outcome of the proposed strategy.The market segment of AIBS includes international students planning to enrol in business related courses. The current market of AIBS has a total of 3,000 undergraduate, postgraduate, and professional students. AIBS employs over 80 regular professional teachers to handle the students. The students were given the option to study on a full-time or irregular basis. Among the 3,000 students, 2,000 be foreign or international students coming from more than 100 different countries worldwide.3 Working students are composed of 20% of the total population.Based on UKCOSAi statistics regarding the international students in UK Higher Education (HE)ii, thither are a total of 268,295 international students all over England accounting for a total of 84.26% all over UK. A mong the 268,295 international students, 13% or 34,878.35 students are